Hospitality Marketing Consultants

• Services
• Content Enhancement

How Useful Is Your Content?

What separates your electronic content from the competition? Policy and descriptive content that includes out-of-date or obviously incorrect information tarnishes all remaining content, and therefore leads to lost revenue. Users of electronic media, from websites to various reservation systems want useful detailed information, not fluffy imagery that doesn’t answer their questions. We build well-written property descriptions and policies that are easy to read, accurate and comprehensive This process leads to superior product differentiation, fewer phone calls to the hotel and most importantly, more reservations.

Is Your Content Written for Electronic Channels?

roommarketer offers the highest quality content enhancement in the industry. Using its proprietary process, roommarketer creates well written content that is specifically designed for electronic distribution channels, not brochures and printed collateral. We engineer your content to maximize the capabilities of each distribution system, rather than use a “one size fits all” approach. Some of the key channels for which we provide enhanced content include:

• Central Reservation Systems (CRS)
• Global Distribution Systems (GDS)
• Property Management Systems (PMS)
• Alternative Distribution Systems (ADS/IDS)
• Corporate & Property Websites
• Partner Vendor Websites (Virtuoso, Kiwi, Signature, etc.)

Are All of Your Prospective Customers Getting Consistent Information?

There are many different databases that contain information about your hotel. Are they all telling customers the same story? Equally important to customizing content for each database is making sure that descriptions and policies are consistent. This builds consumer confidence in your brand and supports the integrity of each distribution channel. Using roommarketer’s services across multiple distribution channels ensures that all channels will have consistent information - leading to increased use of each channel, and therefore more bookings.

Automated Content Management Is Not the Answer

Many reservation services providers have implemented automated content management tools. This allows for distribution of a single source of content across multiple channels. While this conceptually sounds like a great solution, it fails to address the unique limitations and capabilities of many of the systems to which these tools are connected. For example, automated content management tools are routinely used to distribute a single source of information to all four major global distribution systems (GDS). Two of the four GDS have notable limitations regarding the amount of information they can display to their users. Automated content management systems take the approach of “dumbing down” the information to the smallest capability of the four systems. The approach preferred by roommarketer is to engineer content specifically designed to maximize the capabilities of each system. This ensures maximum user impact, and almost always a competitive advantage over your competitors.

Ongoing Content Maintenance

A common mistake that many hoteliers make is to assume that once content is refreshed and optimized, it needs no further attention. In reality, hotel descriptive and policy content contains time-sensitive information that will change at a rate that requires a minimum of annual maintenance. As new facilities, services and amenities are added, and as policies change, these changes must be updated in all databases. Otherwise, the outdated content will tarnish the credibility of all remaining content. How can a prospective customer believe anything he/she reads when some of the information is obviously out-of-date? Roommarketer provides an outsourced solution to ensure that all of your content remains accurate, current and useful. This leads to increased credibility for not only each distribution channel, but your brand as well.