A Comprehensive Analysis of Your Distribution Strategy - Is It Working As Well As It Can?
It is likely that every hotelier may wonder if his or her hotel is being distributed in all of the right distribution channels, and that property staff has the necessary tools and expertise to ensure the hotel is achieving its fair share of business. How can you be sure?
- Are there missed opportunities in existing distribution channels?
- Have new channels entered your target market?
- Are there opportunities to improve on revenue management?
- Is your content positioning your hotel in the best possible manner?
- How is your competitive set positioned in all key distribution channels?
- Do your staff have the tools and expertise necessary to achieve performance targets?
- Is your reservation vendor and CRS the best in class?
- Are hotels in your brand uniformly implementing corporate policy?
