Content Enhancement
What separates your electronic content from the competition? Well-written property descriptions that are easy to read, accurate and comprehensive lead to more bookings through better product differentiation. Policy and descriptive content that includes out of date or obviously incorrect information tarnishes all remaining content, and therefore leads to lost revenue. roommarketer offers the highest quality content enhancement in the industry. Using its proprietary process, roommarketer creates well written content that takes full advantage of the opportunities resident in each GDS, as well as the central reservation system. Much of this content is used by some of the largest online travel agencies, such as Expedia, Travelocity and Orbitz. Therefore, the audience for this content is over 400,000 global travel agents, many of the largest corporations with in-house travel departments and over 100 million global consumers using online travel agencies.
Here is a sample of a poorly-written portion of a GDS property description, and another sample from one that has been reconstructed by roommarketer:
Room description needing enhancement:
The above is the only information available for this property under the 'room description' category. Note that the information quotes rates in French Francs, even though the information was viewed in November, 2006.
Enhanced room description from a property using roommarketer's CRS/GDS Audit & Reconstruction service:
The above text was abbreviated to save space. The actual GDS text includes additional room types, amenities and other information relevant to the topic.
How will you know if your property's descriptive content is easy to read, accurate and comprehensive? Contact us today for a complimentary assessment of your property's descriptive content.
|
Home
About Us
Services
